LONDON, May 25, 2012 /PRNewswire/ —

An online ticket retailer in the UK has reacted to mounting criticism over the price of theatre tickets by launching a 10-week ticket giveaway campaign designed to help ease the financial pressure facing so many consumers this summer.

Ticket.com has been closely monitoring consumer sentiments regarding the cost of going to the theatre.

Basak Tamar, Managing Director at Ticket.com, said: „Based on the feedback from our customer surveys and the discussions we’ve had on Facebook with customers, we felt the cost of going to the theatre was a significant issue.”

Very recently the likes of Felicity Kendal and Kevin Spacey have also voiced concerns that high ticket prices are having a detrimental effect on the future of theatre.

Keen to help theatre lovers, Ticket.com is offering consumers the opportunity to win back the cost of their tickets every week if purchased from now through to July 30. The campaign includes all types of tickets on all summer shows.

One Ticket.com customer will be selected every week for the next 10 weeks as part of this unique giveaway and they will be given back the total cost of their tickets regardless of how many tickets were purchased.

The campaign provides a timely boost for anybody planning to see West End shows like the iconic Les Misérables, The Lion King and Mamma Mia this summer.

Tamar added: „We’re very happy to be launching our Summer Giveaway campaign.

„Summer is a time when we should be enjoying life and doing the things we love more often.  In line with this spirit, we wanted to at least help some customers to enjoy what they love for free.  

„I realise it’s not solving a big industry issue, but at least we are trying to do our bit.  

„We also have very good deals and discounts on tickets to major productions. I encourage consumers to research prices instead of being put off by the cost.

„If tickets are bought in advance, there are many savings to be had! Even the big shows like Ghost the Musical will have limited offers; for example last month we had a 40% off top price seats offer.

„Ultimately these kind of campaigns really make the difference for those who love theatre but can’t afford the high price tag.”

Ticket.com is a London-based online ticket retailer owned by the Norwegian Braganza Group and is a member of STAR (Society of Ticket Agents & Retailers) who is a self-regulatory body for the entertainment ticketing industry in the UK.

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