LONDON, July 17, 2013 /PRNewswire/ —

*Event hosted by award winning Pâtissier and Chocolatier Will Torrent*

*Cake of the Year revealed as Bakery Dunbar’s Dome Chocolat et au Praline Feuillete*

*Morrisons, Yauatcha and The Half-Baked Cake Company amongst winners*

The UK’s best cakes have today been announced during the inaugural Cake Awards at London’s Park Lane Hotel, hosted by award winning Pâtissier and Chocolatier Will Torrent. The afternoon tea and awards ceremony saw the winners announced as –

• Bake at Home Cake – The Half-Baked Cake Company, Lemon & Lime Drizzle Cake
• Bakery Shop Cake – The Bakery Dunbar, Dome Chocolat et au Praline Feuillete
• Celebration/Novelty Cake – Fleur de Sel, House Dark Chocolate Cake
• Freefrom Cake – Aulds Delicious Desserts, Gluten-free Belgian Chocolate Cheesecake
• Supermarket Cake – Morrisons Heavenly Red Velvet Cake by Claire Clark
• Tea Room Cake – Yauatcha, Chocolate and Raspberry Rose and The Garden Café’s Apricot and Coconut Cake
• Cake of the Year – The Bakery Dunbar, Dome Chocolat et au Praline Feuillete

Will Torrent, judge and host of The Cake Awards said; „It’s fantastic to see the winners of The Cake Awards come from a range of sources including supermarkets to small tea rooms and bakeries. These awards showcase the outstanding work the cake industry is doing and now UK consumers know where the best cakes are coming from. Congratulations to all the winners.”

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The Cake of the Year award was presented to The Bakery Dunbar, for their Dome Chocolat et au Praline Feuillete. Decided by the judging panel, this winner was taken from the leader in each category with judges voting on their ultimate favourite. Deemed to be the overall winner, this award was given to the cake that is truly exceptional.

Ross Baxter, Head Patissier and Bakery Manager at The Bakery Dunbar commented on the bakery’s double win; „It’s an honour to take home both the 'Bakery Shop Cake’ and 'Cake of the Year’ awards, and to get the seal of approval from such a prestigious judging panel. The win will help us reach new consumers and shout about how great our products are.”

Taking place for the first time this year, The Cake Awards are the only awards dedicated to recognising excellence in cake and are a unique opportunity for organisations to showcase their best products to the most respected figures in the industry. Judges including Bruce Langlands, Director of Food at Harrods, Allan Jenkins, Editor of Observer Food Monthly and Eric Lanlard, Master Pâtissier put each product through a rigorous judging process to decide the shortlist and winners based on a strict criteria of excellent presentation, quality ingredients, recipe innovation, texture, taste and value.

Jane Milton, Co Founder of the Cake Awards said; „The calibre of entries into the 2013 Cake Awards has been exceptionally high, so our winners truly are the best of the best. I am delighted so many different companies took part in our first year, and I have already spoken to many more who are planning to enter in 2014. We have created a great platform to build on going forward, to help promote the best cakes and the talents of the people who create them.”

For further information and details of the 2014 event visit http://www.thecakeawards.com

The Cake Awards is a joint venture between food industry expert Jane Milton and event organisers UBM Awards & Partnerships.

The Cake Awards has been supporting national charity FareShare throughout the 2013 campaign – they work to support communities to relieve food poverty and prevent food waste, by redistributing surplus food to hundreds of charities every day.

About the Cake Awards

The inaugural Cake Awards took place on 17^th July at London’s Park Lane Hotel. Designed to celebrate the best in cake, the awards will recognise everything from Supermarket cakes, Tea Room cakes and the cake mixes you bake at home. The Cake Awards reward only those cakes – and their bakers –  that stand up to the scrutiny of an elite panel of judges made up of some of the UKs most respected chefs, bakers and food industry experts.

About Jane Milton
  

Jane has 25 years commercial experience within the food and food marketing industries and has had a lot of exposure to bakery products throughout her career. Jane grew her own chocolate brownie brand and now works with retailers and manufacturers helping them find new products and markets and the manufacturers to produce them. Cakes and bakery remain a large part of her work and she also helps with strategy and systems on several food industry awards programmes.

About UBM Awards & Partnerships                                                                                                                          

UBM Awards & Partnerships is part of one of the largest event companies in the world. They create, design and deliver Awards ceremonies that reach thousands of people globally across every sector. Their Awards publicly celebrate excellence, highlighting what is best, what is effective and what is valued.

For media enquiries contact:
Rachel Branigan

UBM Awards & Partnerships
Tel: +44(0)207-955-3843
Email: [email protected]